About Us

OETUIOW is a beauty brand focusing on professional, long-lasting, and accessible makeup, with a core philosophy of making cosmetics "simplify rather than complicate daily routines." By integrating functionality, skincare benefits, and natural aesthetics into innovative products, it precisely meets the needs of beauty enthusiasts, covering base makeup, eyebrow makeup, and lip makeup to provide a one-stop beauty solution for "quick sophistication and long-lasting wear."

Highlighted Star Products

1. Flagship Base Makeup: Mushroom Head Air Cushion CC Cream

As the brand’s core bestseller, this product breaks the limitation of traditional base makeup that "only covers flaws" by combining beauty and skincare benefits.

Skin-Nourishing Formula: Infused with centella asiatica extract, tremella extract, and vitamin E, it balances sebum secretion, fades fine lines, and deeply nourishes the skin while applying makeup.

User Experience: Lightweight and breathable, paired with a water-activated soft mushroom puff, it blends evenly and smoothly with one swipe, hiding pores and blemishes without clogging pores, creating a natural and translucent glowing complexion.

Long-Lasting Wear: 24-hour long-lasting formula, easily coping with commutes, parties, and other full-scene needs.

2. Eyebrow Essential: Dual-Effect Eyebrow Combo

Targeting the pain points of "high threshold for beginners and difficulty in setting makeup" in eyebrow styling, the brand launches two complementary products:

Micro 4-Point Brow Pen: Features a bionic 4-prong tip that accurately mimics the dense texture of natural eyebrow hairs, allowing sparse or uneven brows to be quickly transformed into full, lifelike arches. With 24-hour wear, it’s easy for beginners to use and can be removed with regular makeup remover.

Eyebrow Stamp Stencil Kit: A one-step solution for lazy beauty lovers, equipped with 24 reusable stencils suitable for all face shapes and makeup styles. The waterproof and smudge-proof powder formula delivers a polished finish; it can also double as hairline filler or root bronzer for enhanced versatility.

3. Lip Makeup Black Technology: Long-Lasting Peel-Off Lip Liner

Specifically designed to solve the pain points of "difficulty in drawing lip lines, easy smudging, and troublesome touch-ups," it redefines the longevity and convenience of lip makeup:

Innovative Usage: No need for precise outlining—simply apply evenly along the outer edge of the lips, wait 3-5 minutes for it to dry, then gently peel it off to form a naturally blurred matte lip line with soft and non-stiff boundaries.

Ultra-Long Wear: The lip line effect can last 2-3 days, waterproof and sweat-resistant, not easy to fade. No frequent touch-ups are needed when drinking or eating daily, saving time and effort.

Applicable Scenarios: Perfectly matches lipstick and lip mud to prevent makeup bleeding; can be worn alone to create a natural lip contour, making the lip shape fuller and more three-dimensional. With a mild formula that doesn’t irritate the lips, it’s suitable for sensitive lips.

Brand Differentiation Advantages

OETUIOW has always adhered to the R&D principle of "simplify makeup routines without compromising quality", enhancing the user experience through thoughtful details:

The air cushion adopts skin-friendly bionic film technology, balancing skin feel and nourishing effects;

The brow pen features a leak-proof upright storage design, avoiding product waste and contamination;

The peel-off lip liner uses a mild film-forming formula, peeling off without damaging the lip barrier while protecting the skin during long wear;

The entire product line covers all skin types and makeup skill levels, allowing both beginners and beauty experts to quickly master it and easily create a sophisticated full makeup look.

Brand Core Value Elevation

OETUIOW is more than just a beauty brand—it is an enabler of "easy beauty". Through cost-effective and highly practical base makeup, eyebrow makeup, and lip makeup products, it enables everyone to complete a full makeup look from base to lips with minimal time investment, confidently embracing their own natural beauty.